Poker Affiliate Marketing Strategy: PPC Advertising

Using PPC advertising to promote your poker websites is a great internet marketing strategy. PPC advertising allows you to instantly send traffic to a site, no matter how old the website is or how well it is optimized for the search engines.

PPC stands for “Pay Per Click” and has become a very popular online advertising technique. PPC advertising involves bidding on advertising space and paying only when a visitor clicks an ad and visits the advertisers website. Pay per click ads are normally placed next to organic search results.

PPC advertising is really a game of bidding on traffic. You can bid on keyword phrases that are relevant to your website topic.

PPC advertising is also called the following:

· Pay per position

· Cost per click (CPC)

· Pay per placement

· Pay per performance

· Pay per ranking

You can being advertising your poker websites with PPC by following these steps:

1. Create an account and deposit money

2. Create your keyword list

3. Bid on ad placement

4. Write and test ad copy

5. Enable your ads to go live

The benefits to using PPC advertising are many. Here are just a few reasons why you should consider this technique as a poker affiliate tool:

· PPC ads allow you to generate as much traffic as you choose immediately.

· PPC advertising generates highly targeted traffic.

· PPC ads give you a new traffic stream.

· PPC advertising allows you to easily track your investment.

Below are some vital things to consider as you’re getting ready to play your pay per click campaign:

1. Know your product

2. Stay within your advertising budget

3. Don’t overbid

4. Keep an eye on results

5. Find less obvious, highly profitable keywords to bid on

6. Write effective ads and constantly test and tweak

7. Make sure that the website you’re sending traffic to is converting well

When executed properly, PPC advertising can be extremely powerful and can provide a great return on investment. If you’re looking to generate more traffic to your poker websites, I would encourage you to look into the world of PPC advertising… it is an easy way to see results quickly.

Search Engine Marketing – Marketing Products and Services Not Just Brand Names

Many people have looked upon brand names as the gauge for quality, be it good or bad.   A popular computer brand would likely sell more than the less popular counterparts.  But with more and more consumers becoming educated and well-versed on what quality really means, these people are now out to get more value for their money or what they feel they truly deserve. 

Importance of Brand Names

This is not to say that brand names are no longer needed, though.  In fact, they are still important in establishing the company’s identity.  Brand names provide instant recognition and encouragement to buy certain products and services.  Unless a company has really thought of a name that conquers all market barriers such as Coca-Cola, Pepsi, McDonald’s, Nike, Adidas, Porsche, Lamborghini or KFC; then what it should really focus on is how to make an effective online marketing strategy. 

Marketing Products and Services to Gain Recognition

Brand names provide recognition at a glance but they do not guarantee a sure buy.  Customers can buy the first time because they were enticed by the logo or brand name of a product but they would never go back for a “second helping” if they were not satisfied with what they bought. 

Repeat customers and advertising by word of mouth will only happen when the products and services that are being marketed depict quality. Even the best search engine marketing techniques in the world would all go to waste if the products that are being sold are sub-standard.  Fortunately, more consumers are getting away from this age-old dependence on brand names and are now looking for companies that can give quality merchandise. 

There are many online help sites that teach how to set up, maintain, and attain the goals of any start up internet business.  Search engine marketing or SEM is one good way to market quality merchandise and services online.  Educating target markets about how important and indispensable a merchandise (or service) is would be an effective marketing campaign.  But beyond this, the customer should be able to prove that it’s not all propaganda but that the product can also deliver what it promised. 

SEM may just be a small portion of search engine optimisation techniques yet it can emphasize the value of goods and services.  Another portion of the entire picture is search engine optimisation or SEO being a part of the whole online marketing scheme that the company should tap from the very beginning. 

SEO basically helps in boosting businesses and to make targeted markets know about product or service alternatives that are even better than existing brand names in the market.  This leads us to the equation that good products or services plus professional SEO management equals sure business success. 

No amount of good advertising from the competitors will ever put down quality commodities.  This is especially true with companies who offer services (as these are intangible).  A customer can always return sub-standard products but this can’t be done with services.  It is imperative to begin with great service quality in the first place.  Therefore, looking at all this, brand names fade in importance when quality is the topic.

WebComp Analyst Review and Awesome Bonus

WebComp Analyst is a new keyword and link analysis tool created by Jonathan Leger. But, what does it do? Can it really help your sites ranked well on the search engines? Or is it another keyword analysis tool where you’re going to use once or twice and never to be used again? Let’s find out in this review.

If you have been doing online marketing for a while now, I’m sure you know that web traffic is one of the most important criteria for success. Every successful website owner knows that without traffic the website is dead! The main reason why more than 95% of web marketers fail is because they don’t get traffic.

It’s obvious that your websites need traffic in order to succeed. And the best source of consistent and high quality traffic is from the search engines. Unfortunately, most websites get little or no traffic from the search engines. That’s where WebComp Analyst comes to your rescue. It’s more than a keyword suggestion and analysis tool, it also tells whether you should or should not target certain keywords or keyword phrases. In other words, it guides you to target the RIGHT keywords (those that worth targeting).

Remember this… targeting certain keywords can give you traffic but NOT all keywords are worth targeting. There are keywords that can give you traffic but don’t have commercial values, meaning that you can not convert those keywords into sales. Therefore, targeting keywords that convert well is KEY to your success.

If you know anything about keywords ranking in Google, then you know that ranking in Google is all about the links. For example: many different websites can target the same keyword but those that have more links with the targeted keywords in the anchor text will come out as winners. You can get this information for free manually but it’ll be very time consuming and tedious. Having to manually check links and anchor text can take hours. With WebComp Analyst, all this information can be obtained in seconds, saving you a huge amount of time.

For those who are involved in researching and building niche sites, WebComp Analyst is worth checking out. It certainly can saves you hours of works. Using this tool can also increase your chance of success. Your niche sites would likely get web traffic if you analyze all the keywords using this tool before building the actual sites. This not only will save you time but also money in the long run.

Another good point I want to highlight in this review is that WebComp Analyst (WCA) only costs $67 one-time. There is no monthly cost or other additional charges.

Is there any bad point?

Honestly speaking, it’s very difficult to find a flaw for this product. However, you should be aware that WCA does not run natively on the Macintosh. If you’re using Mac, you need to install the Mono Framework for Mac OS. That’s the only flaw I can find.

I hope this review is useful for you.