Internet Marketing Promotion and Advertising – Free Traffic Vs Paid Traffic

Internet Marketing Promotion and Advertising is the key to success for any type of Internet Marketing Campaign. You will hear internet marketers tell many stories about their successful businesses online. But the problem is that there are thousands of stories contrary to theirs.

Millions of people have tried to launch online marketing plan since the inception of the internet. The majority of them were unsuccessful. Only a small fraction of them have succeeded in their endeavors.

Is Their Success Related to traffic?

You must know how to utilize the best available advertising methods to generate lots of traffic. This is what will eventually decide whether your business site gets enough traffic to make you a profit.

Why Do You Need Traffic?

Without traffic, all the enthusiasm and effort you put into your web site marketing and branding would just be a total waste. Traffic means lots of customers and buyers for your products.

Whether it’s the internet or the main street, traffic generates paying customers to sell your products to. You will need traffic in large volumes to make a decent profit in your business.

How Do You Get Traffic?

How do you get enough traffic to visit your site and view your products? Only five to ten percent of traffic actually becomes your customers. Nonetheless, that small percentage should be enough to provide you with a profitable business if you have enough traffic in the first instance.

How Do You Get Free Traffic?

You can get free traffic from places such as Article Directories by submitting internet marketing articles, by issuing free Press Releases, by taking out ads on free ad-sites, by interacting with Social Networking/Web2 Sites and by posting comment on Forums relating to your niche.

You can also generate traffic by posting audio/videos on YouTube. Then there is the organic traffic you can receive by having your site optimized for the major search engines.

Where Do You Get Paid Traffic?

Paid advertising can be the key to getting lots of targeted traffic to visit your site. The more people that know about your site the better chance you have of them visiting it and buying some of your products.

The most popular paid advertising technique on the internet is PPC which stands for Pay-Per-Click. This operates on web sites, advertising networks and especially on search engine networks.

A Career in Market Research

Market research offers a wide array of job profile from which you can make your selection. In essence, the market research wing of any company plays a pivotal role in helping the company make profits through selling their products. This department collects facts, analyzes them, and compiles the findings into a report which also contains suggestions about the possible steps that the company needs to take in order to sell its products.

Market research careers are high paying jobs and have been identified to be job spheres that hold much promise of growth. While an average employee earns around 61k annually, few of the best professionals working in this department for the top notch companies rake in over 100k a year.

Now if this little trivia has got you interested in market research jobs, then allow me to elaborate on the conditions that you need to fulfill in order to bag a job. Not only do you need a bachelor’s degree in marketing, you need to have other qualities as well. Depending on your attributes, you are sorted in to different working units within the market research department.

To understand market research career profiles, you need to understand the types of job posts available in this wing:

• Market Research Manager- If you have good supervisory ability and can do justice to the authority that has been put in your hands, you are a definite manager material. All you need to do is to ensure that the subordinate staff are doing their bit and compiling the report on time. If the department runs slow and fails to turn in their key findings on time, a company is rendered paralyzed for without the feedback from this wing they will be unable to market the product.

• Market Research Executive/ Analyst- These people play an important role within the wing itself. Not only do they chalk out the course of action plan that this wing is going to undertake in order to file the report, but they also play a hefty role in analyzing the facts collected by others working in this department.

People who are market research analysts or executives need to have a critical reasoning faculty apart from the ability to analyze and deduce results from a set of given facts. These are also the employees who work non-stop in identifying the key findings of the primary research work and in filing a strategy based advice report. Since this report is mostly presented in front of the company executives, people working in this unit cannot possibly suffer from public speaking phobia. Finally they also need to have a good grasp over the language, for it is their way of presenting the facts in paper that will earn them brownie points.

• Market Research Worker/ Interviewer- These are the people who are credited with carrying out the work at grass root level. From designing online polls and questionnaire to conducting face to face interview in order to feel the pulse of the market and collect data; they are the nuts and bolts that hold the department together.

Now that you have a fair bit of idea about market research job profiles, I am sure you will be able to get a clearer picture and judge for yourself, if this is the right job sphere for you or not!

How to Get a Job Doing Qualitative Marketing Research

Qualitative market research is an important tool used by businesses to identify customer needs and people’s perception of a product with the goal of meeting those needs. This can be done by improving product lines, distribution, sales strategies and all the other things that will increase its sales and generate more profit.

Educational Attainment and Skills Employers Look For

Even entry level jobs in this field favor a bachelor’s degree holder and most companies require a master’s degree for higher level positions. Although any baccalaureate degree is acceptable, there is a bachelor’s degree course that focuses on market research. Other preferred courses are degrees in statistics, mathematics or computer science. A background in economics, business administration or the social sciences adds to a more impressive resume.

The Marketing Research Association, a non-profit trade organization composed of member companies, offers professional research certifications that attest to professional competency and increases your advantage over other applicants in job-seeking. There are certain criteria to be met in experience and knowledge before one can be certified. Internships and sales job experiences are helpful for a marketing career. So are exposures to work doing data analysis, writing reports and making surveys.

To land a job doing qualitative research for sales, employers look for specific skills and competencies. Computer proficiency is a must since the newer methodologies in conducting market statistical studies makes extensive use of computer software. Analytical thinking skills are necessary to understand and scrutinize massive quantities of data. Communication skills involve conversing with people to gather information, interpret them and present them to clients. Other valuable capabilities are critical thinking competency and detail orientation because the work entails precise data analysis and assessment of information gathered to determine the action plans.

Duties of a Qualitative Marketing Researcher

Traditional qualitative market research uses two methodologies for data gathering: focus group discussions and in-depth interviews. The former makes use of a small group of eight to ten respondents in a discussion during which their behaviors, perceptions and attitudes toward a certain topic are solicited and explored. The latter is a one-on-one interview by phone or in person for more complex issues.

Modern methodologies are carried out with the use of computers. These include webcam groups, online bulletin boards, video diaries, mobile research, email surveys and other techniques that are constantly being tested. Hence, these occupations call for working, usually alone, on the computer – amassing data and assessing them and making reports. Depending on needs, longer hours of work may be required.

Typical Duties of a Qualitative Marketing Researcher

The qualitative market analyst usually works on small groups to collect large amounts of information. They communicate with respondents through the internet, by phone or in person to gain insights into their behaviors and opinions, research a topic, analyze and interpret data, and prepare reports, graphs and tables and present them to management. Their tasks include monitoring and forecasting of sales trends, measuring the effectiveness of marketing strategies, formulating plans and proposals.

Most of these tasks are done using specialized statistical software, so a market specialist must have computer knowledge and learn how to use these specific programs.

A market research job is challenging and mentally stimulating. It draws out a person’s creativity by discovering new ways to do things. According to data from the US Bureau of Labor Statistics, the annual mean wage for market research analysts as of May 2011 is $67,130, with the lowest ten percent being $33, 490 and the highest ten percent at $112,560.